Daz Haela Jacoby, Practitioner & Program Director

Daz is a skilled neurofeedback/biofeedback practitioner with 25 years of life coaching experience with a focus on psychophysiology, NLP (Neuro-linguistic programming), transpersonal hypnotherapy with a somatic focus.  She and her team work in Santa Cruz and Santa Clara counties, CA, and internationally via phone and the internet.

For ten years, Daz co-owned the only wholistic neurofeedback clinic in Santa Cruz county. She has since reestablished independently with programs that integrate the experience and knowledge that she gained in working with clients for those ten years.

She is breaking with tradition in the biofeedback world by offering training that includes biofeedback and neurofeedback to locals and anyone internationally with an internet connection rather than undertaking the training with one skilled practitioner in an often expensive in-office program, although that is still available. The programs offer less expensive yet powerful groups options as well as individual, intensely hands-on support for those who need it. She is a masterful, creative coach and trainer. 


She feels great joy in helping her clients find inner peace, purpose and a life that flows through relieving anxiety and shifting how one thinks. She also understands the self-employed, with entrepreneurial experience and a spirit to match, so is skilled in working with those needing to find their passion and process within themselves and in their own businesses. The core work in the programs is the same no matter the focus. She thinks and lives outside-the-box, yet leans into systems and processes for efficacy and grounding.


Her personal history informs the programs and seasons the connection with her clients. She has faced challenges that many of her clients can relate to, including a history of depression from early childhood, cancer, divorce, financial struggles, traumatic brain injuries, early childhood trauma and resulting PTSD, all of which has helped to mold the programs she offers.

Outside of her passions of helping others make dramatic change in their lives, Daz enjoys travel, festivals, designing and sewing clothing and costumes, tinkering, organizing, painting,  cooking, and photography.

Focuses for her studies include relational neuroscience, PTSD, effective communication, the evolution of consciousness and transhumanism. Her life in Santa Cruz CA is enriched by her deep friendships, her adult children and grandchildren, and living in the Monterey Bay area, one of the most beautiful places in the world.

Riitta is a registered nurse who has worked in medical, psychiatric, and hospital case management positions for the last 40 years in both Europe and the United States.

She has dedicated her life to helping others find the best solutions for their lives when they experience medical, psychological or social issues.

Meditation has been an important lifetime practice for Riitta. She has participated in numerous meditation retreats, and has conducted classes in a variety of both religious and secular settings.

The last two years has found Riitta practicing biofeedback which has remarkably enhanced her meditation experience. This has opened new possibilities for coaching individuals who may be seeking to improve their lives without belonging to a formal religion or meditation group.

Riitta holds a degree in nursing from the Red Cross Nursing School in Basel, Switzerland, and received her psychology training at UCSC. She is also accredited by the American Case Management Association.

Riitta Sheppard, R.N. Practitioner & Spiritual Guide